The war between Google+ and Facebook is now truly on.
Ever since Google unveiled its new toy, Google+, back in July, Facebook has periodically added new features, altered existing ones and has generally been matching each of Google+’s features that Facebook didn’t.
Google+ has Hangout – Facebook introduces Skype into its chat.
Google+ has Circles – Facebook introduces friend management through Friendlists.
Everything else about Google+ looks suspiciously like Facebook.
It’s a cyber arms-race, each “state” vying for your love and attention.
However, Facebook users have always had a love/hate relationship with Facebook creator, Mark Zuckerberg – whenever Facebook goes through a new change, aesthetically or functionally or otherwise, it comes with much of the ire of Facebookers. Facebook’s latest change – an altering to the news stream entirely – has caused much uproar with its community. Google+’s official launch to everyone is well timed and could prove to be very beneficial. However, I personally don’t think that Facebook’s solid membership usage can be easily shaken, and Google+’s significance will have to be harder earned with innovative and better service than its competitors.